Create Crowd-Pulling, Page Turning Digital Signage for Your Bookstore

If you haven't opened your bookstore yet, check out our Opening a Retail Store : The Ultimate Checklist for Success to get up to speed on basics of book retailing. Even if you have already opened your book shop, this guide offers useful tips on retail store branding and how to create a winning marketing plan.

Increase new visitors; encourage purchases; create a venue for book related events

Bookstore marketing should target gaining new buyers, encourage current customers to spend more and create a venue for events that would further increase new visitors to your book store. Using digital screens within and in store windows can help achieve all three goals. The first thing that comes to mind are ads featuring new book releases. But there is so much more you can use in your digital displays. If you employ traditional means, you can only highlight so many books, even if you refresh your shop windows and displays continuously. How much more convenient and labour saving would it be to create new release highlights, book review snippets and social commentary on each newly released book? And design wise, too there will be tremendous labour savings because you can use design templates to quickly and easily create your displays. Today’s book shops need to work on their crowd pulling events. Book signings and readings, book clubs can be promoted and excitement aroused using digital media displays on each event. A study by the International Sign Association showed that more than half of the customers discover businesses through on-premise signage. The study also found that digital displays can improve business revenues by 7% and result in a 124% increase in profits for the businesses that use them. Wouldn't the same apply to new books and even old classics? Special discounts can be announced in the shop windows and screens throughout the store. You can come up with a calendar full of themed sales—author related, classics, children’s books, text books, topic related (art books etc.)—can be promoted quickly and easily among new and old customers and passers by alike with attractive digital ads. Leverage both yours, authors’ and publishers’ social channels. Choose the social channels depending on the profiles of your regular customers and their choices of social. Start a book blog on your website, or independently. You can highlight books featured on that as well in your digital screens.

Benefits digital displays in your marketing mix

Book store owners can use digital shop windows and in store digital displays to effectively market their store, book related events and books themselves. Book lovers would appreciate seeing the latest books by their favourite authors or in their preferred genre on your digital display. Join other successful book stores by adding digital signs into your marketing mix. Depending on the size and location of your store, and the number of different sections, you can use one or more digital screens to expand your marketing reach. Use your digital displays with attractive messaging to entice new visitors into your store.

Get a bigger bang for your marketing bucks

Digital info boards and displays can significantly boost up the effectiveness of your other marketing efforts by highlighting your ads, events, new releases, promos and discounts. And they can achieve all this in an appealing, visual format that is more eye catching and attention grabbing than a notice or poster in your shop window. Social posts and announcements drop out of sight as new items are added to the feed. Keep your key announcements fresh and top of mind by repeating them on your digital info boards continually till the timing runs out. A study by the International Sign Association showed that more than half of the customers discover businesses through on-premise signage. Digital displays can also improve business revenues by 7% and result in a 124% increase in profits for the businesses that use them. Use these figures as you do your cost benefit analysis on whether it is worthwhile investing in digital display screens and software.

Increase foot traffic and profit margins

Studies show that venues experience a significant boost in foot traffic (17%) when they employ digital displays to replace posters and printed signs. In another interesting study, the finding was that seven in ten customers buy products and services because they came to their attention via a digital display. Get more drop ins, and repeat visits by advertising books in eye-catching beautifully designed displays. Encourage more people to spend more time and buy more books with every visit. Doing so will increase your profits per visitor.

Minimal operating costs after initial investments are paid for

Once the initial investments for screens and digital signage software is paid for, your running costs become minimal. Designing, deploying, scheduling and updating digital ads are easy and seamless. New media and announcements can be made on the fly and deployed in minutes. And you don't have to spend hours and hours creating new posters and signs or paying to get them printed.

Creating Inviting, Compelling Digital Displays for your Bookshop

Designing compelling digital visuals has never been easier. With our easy-to-use drag and drop signage maker, crafting digital displays that fill your book store with great vibes becomes easy as ABC. Make tastefully designed, theme appropriate beautiful visuals for every new book, event and announcement. Boost your brand image with thousands of industry specific templates and millions of free images and videos in our extensive digital library. The ease of creating and updating your visual displays cannot compare with the hassle of getting static signs and posters made. It is also more environmentally friendly since nothing gets thrown away. With digital screens, you can stop throwing away money.

Using design templates for speed, creativity and convenience

Begin by writing down or storyboarding your ideas for each book, campaign, event, message or screen. Finalise the text in your message. Then you can begin with a suitable template from among thousands and tailor it to your taste and message.

Personalise with unique visuals

For all new books and events you want to use cover and author photos and visuals, videos including your logo and branding elements. Mandoe Media allows you to edit your digital designs with icons, text styles, graphics, and more. Remember to add your social profiles into the visuals.

Leverage the power of crowd pullers and community spirit

Highlighting past events and upcoming event announcements can prompt new visitor drop ins. Every new person in the door means a new book sale prospect. Announcements about events and special discounts or themed sales would make regulars drop in more frequently and drive event or promotion day purchases.