Gone are the days when restaurants and cafes relied solely on chalkboards or printed menus to showcase their offerings. AI-powered digital menus are now transforming the way businesses communicate with customers, saving time and resources along the way.
The best part? Digital menus not only enhance the customer experience but also drive sales, helping you stand out in a competitive market.
Here’s how to use AI to create digital menus that impress your customers and boost your profits.
Capture attention with high-resolution images and videos
AI tools make it easy to generate customised menus in minutes, but to truly stand out, stunning visuals are essential. While a well-written menu description is helpful, nothing captures attention like high-quality images or videos of your dishes.
The good news? You don’t need an expensive professional camera to create high-resolution content. With a decent smartphone, good lighting and a nice backdrop, you can produce photos and videos that look great on your digital menu.
Once you’ve created your content, Mandoe Media’s innovative
AI content creation tool can help you turn it into eye-catching digital menus. Simply upload your visuals, customise the colours and fonts to match your branding, and you’ll have a polished menu ready in minutes. By pairing these high-quality visuals with AI-generated designs, you can ensure your digital menu is as appetising as the food itself.
Use movement to engage customers
One of the standout features of digital menus is their ability to engage customers in ways that traditional menus cannot. A key factor in this is movement, which naturally draws the eye and directs attention to where you want it.
Incorporating animation might sound complicated, but AI platforms make it incredibly straightforward. For example, with the help of AI, you can simply type a prompt like “two-for-one burger special” and instantly receive hundreds of professional designs, many with dynamic animations. These subtle movements not only capture attention but also give your menu a modern and polished feel.
Keep it simple and easy to navigate
A cluttered menu can overwhelm customers, leading to frustration instead of excitement. Digital menus should feel inviting and easy to read, which means resisting the urge to cram everything onto a single screen.
AI-powered tools can optimise your menu layout by breaking it into clear, manageable sections that can be displayed across multiple screens or slides if necessary. To enhance readability, make sure you use large, legible fonts, high-contrast colours, and a design that reflects your venue’s personality. Creating a pleasant viewing experience will keep customers engaged and more likely to order items that catch their eye.
Highlight high-profit items
Did you know digital signage can lead to a 47% increase in average sales? The design of your digital menu can significantly influence customer choices and maximise profits by showcasing bestsellers, highlighting promotions, and encouraging upsells.
One powerful way to improve your profit margins is to strategically promote high-margin items by drawing attention to specific items or promotions on the screen. For instance, during the morning rush, you could highlight a ‘combo deal’ featuring coffee and a muffin.
These promotions perform best in spaces where customers naturally pause, such as the ordering counter or waiting area. However, they can also be a powerful way to grab the attention of passersby and entice people to enter your shop. By subtly guiding their choices, you can increase both average transaction value and overall profitability.
Make real-time updates effortless
One of the greatest advantages of AI digital menus is how easy and cost-effective it is to make real-time updates. Gone are the days of printing new menus every time prices or specials change, which can not only be a time-consuming task but an expensive one too.
With AI-powered tools, you can update your menus instantly, whether you’re adding seasonal dishes, running a limited-time promotion, or tweaking prices. This flexibility is particularly useful for cafes and restaurants with frequently rotating menus. It’s also great for spontaneous or once-off promotions, like a one-day-only special, when the cost of traditional promotional materials may outweigh the profit. With AI digital signage, changing your menu is more effortless and efficient than ever.
Switching to digital menus isn’t just a trend – it’s an investment in the future of your business. Start creating menus that wow your customers and grow your profits with the help of Mandoe Media’s
AI Magic Create tool today.
