Case study | Prestige Meats – Fairfield

Lachlan Ross | November 9, 2021

Prestige Meats – Fairfield is a leading local Queensland butchery stocking the finest local produce and premium dry-aged meats. They pride themselves on providing quality products and services to their customers.

The requirement

Prestige Meats had just opened their brand new store in Fairfield Gardens shopping complex in January 2021.

As the store was located next to a major supermarket chain they wanted to capture the attention of the high volume of passing foot traffic showcasing their premium offerings of dried aged meats (one of the only local providers offering this) and daily specials.

Furthermore, staff were also continually asked repetitive questions about their premium dried aged meats and wanted a solution for this to be avoided.

The solution

Once Prestige Meats engaged with Mandoe, we consulted with the owner to:

  • strategically place a Mandoe Instant Digital Signage display facing the checkouts of the major supermarket chain so passing foot traffic could see promotions of current specials with custom Digital Signage templates created with Mandoe’s Content Management System (CMS)
  • display key messages about their premium dry aged meats selections
  • position the screen directly above their dry aged meat display to draw attention to their premium offerings

The benefits

After proceeding with the recommendations Mandoe’s Digital Signage solution helped:

  • increase weekly sales by more than 15%
  • bring more foot traffic to the store
  • staff not answer repeated questions throughout the day about their dry aged meats as a series of key messages played on the screen.
  • promote daily and weekly specials
  • save over 10 hours each week writing out handwritten signage that looked unprofessional

Testimonial

“Mandoe’s digital signage software is so easy to use for someone like myself that has no IT background. I’m able to create my digital signs within minutes. I’m really impressed with how my store looks now and receive many compliments from customers. Having the Mandoe Digital Signage solution has helped increase weekly sales by more than 15% – it saves myself and my staff many hours of time each week and lets us focus our attention on providing a better service for our customers.”

Will Burgoyne – Owner, Prestige Meats
Lachlan Ross

Lachlan Ross

I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.

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