A logo is all about showing off your brand and how you stand out from your competitors. It should be eye-catching, memorable, and ultimately, it should entice your target audience – creating a desire to purchase your product or service. While these all seem like simple things, the truth is, it takes time and a solid understanding of your product or service to get your logo right. And with this design being the face of your brand, the idea of getting it wrong can be a little overwhelming. So where do you start? How can you create your own logo that communicates your brand values in the clearest way possible? Let’s take a look at 6 ways you can easily craft an eye-catching brand logo design.
Keep your logo design simpleHere’s our number one logo design rule – keep it simple. The simpler the logo, the more likely it is to stand the test of time. This means keeping everything crisp, clean and visible. In doing so, you’ll let your chosen aesthetics shine through, while always remaining true to your core brand ethos. McDonald’s? Two golden arches. Nike? A monochrome swoosh. Apple? An apple. These examples prove that a simple typeface, color palette and clever use of negative space are all you need to let your logo breathe and stick in the minds of your loyal customers.
Be originalYour logo design needs to stand out from the rest. It needs to be unique enough that it will capture the attention of passers by and stick with them when it comes to time to use your product or service. Let’s think about some of the world’s largest brands. Google. Starbucks. Shell. These logos are seen quite a lot, that’s true, but they all showcase a truly unique design concept that helps people easily remember them. Their logos are a singular representation of their values, ideals and goals. So how do you create something as memorable as these? By understanding the outcomes for your business, you too can create your own defining logo features and be original enough to stand out. Is your brand promoting energy and liveliness? Is it all about relaxing and finding an inner calm? Or maybe you’re a corporate business who needs things to remain a little formal and professional. Knowing this will take you a long way to planning and creating a logo that is truly your own.
Versatility is vitalYour logo is going to do a lot of heavy lifting. It’s going to end up on your products, in-store signage, digital and social ads, plus any other merchandise you decide to go with. So it needs to fit in seamlessly no matter where you put it. It needs to be versatile. How do you do this? Make sure your logo is responsive to a variety of placements. This means having slight variations of the logo – different sizes, complexities and colours. Because, what works in your store front might not look so great in the corner of an Instagram post. And once you’ve got all of this sorted, double check that your logo will work on any background. It needs to keep its message front and centre, regardless if it's in full colour, or displayed as a simple monochrome vector.
Big or small? Both.Let’s talk about your logo size. This is an extension of how adaptable and versatile your logo should be. It needs to work on a billboard as well as it works on a much smaller digital sign. Most importantly, it needs to make sense. If your logo is crowded with elements that stand out on a large format piece of advertising, how do you think that will look once you’ve scaled it down for use on a business card or other smaller marketing collateral? Not great, huh? So if you want your logo to represent your brand as best it can across all advertising mediums and platforms, make sure you can easily scale it at a moment's notice.
Logo design needs balance and compositionIn any form of design, composition and balance take centre stage to capture the viewer's attention. But striking the right balance in your logo doesn't simply mean that everything is symmetrical. It alludes to an equilibrium of weight amongst your elements. If something is large on one side, it can work in tandem with something much smaller on the other side. Pushing and pulling to form an understood balance. Similarly, keeping everything even and symmetrical can provide a much more clear cut and defined perspective of balance. Either way, using this to your advantage will strengthen your logo’s composition, creating a whole that your audience will be drawn to and won’t forget.
It’s got to lastNow, this one’s a biggie. Creating a timeless logo is one way to ensure longevity in the mind of your audience. It’ll look great no matter what era it exists in. So, to avoid getting this wrong, make sure you steer clear of any current fads, trends or viral sensations. Yeah, it might grab you more attention right now, but will it stand up in 30 years? And let’s be honest, you don’t want to be following the eb and flow of trends anyway. To create a truly unique logo, you’ll find it’s much easier if you forge your own path and come up with an idea that actively shows that you don’t care what others are doing. Remember, your logo is something that not only speaks about you, but it should also speak to you as well. By taking this route, you’ll always have a logo that stands the test of time, and one that people will never forget.
Show off your new logo design on the right kind of displayOnce you’ve gone through this lengthy creative task, where should you display your new logo? Digital signage is the perfect medium to showcase that memorable new logo design. And with industry-leading solutions from Mandoe Media, you can easily create multiple versions of your logo to display in-store amongst your products and services. With an easy to use app that lets you quickly modify and incorporate your logo into entertaining imagery, video graphics and interactive content, you can grow your business awareness and highlight everything that makes your brand great. If you’d like to book a free demo, get in touch today and find out more.
Written by Lachlan Ross
Marketing Manager at Mandoe
I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.