At this point, the advantages of a food truck digital menu board over traditional printed signage are too obvious to ignore. They’re far more eye-catching, fully customizable, dynamic in terms of what you can do with them, and can be managed on the fly from any device with a browser. The question of whether or not any business should use digital signage over traditional print has already been answered loud and clear. But how do you take advantage of a food truck digital menu board? This article will give you some food for thought in implementing outdoor digital menu boards.
Updating digital menu items made easyAs mentioned briefly above, traditional printed signs are rigid and don’t allow easy modification. Whether you need to update prices, add or remove items, or even give your menu’s theme a makeover, digital signage will make things a lot easier. By using your CMS (content management system) you can easily add holiday specials and pair them with fun templates. Not only that, if you need to change your menu according to the time of day, from breakfast to lunch for example, your digital menu can be set to turn automatically. Lunch special prices can instantly transform back to standard prices, and when you run out of an item, you can simply remove it from your digital menu boards on the fly using any device with a browser.
Entice customers with videos and digital graphics on a digital menuA picture may be worth a thousand words, but video and graphics are total game changers. With the right content, your digital menu boards can be a powerful way to sway customers into not only buying items at your food truck, but buying more. Upsells, cross-sells, and promos never looked as good on print as they will on your digital screens. Your content is fully customizable, allowing you to craft your own content any way you want. Or you can save valuable time by using Mandoe’s totally free digital signage templates.
Go modern or go homeThese days, digital transformation is making everyone’s lives easier. Virtually everything is going digital and being automated in some form, for good reason. First of all, digital content is more effective. Not only is the nature of digital signage compelling for the eyes, it’s what people are used to now. Everyone uses their smartphones, computers and tablets almost non-stop. You ought to use a familiar medium to communicate with your customers when given the opportunity. Digital content is also more efficient. It simply doesn’t make sense to choose wasteful, boring old printed signs anymore. Plus, your food truck operations will get a boost by looking more modern and sleek. Customers will like that.
Incorporate more social media on your food truck menu boardYour digital menu can have social media tickers running along the top or bottom with fun posts that you’ve shared recently. Or you can have full screen slides showing social media posts mixed in with your promo content, and encourage customers to engage with your social media channels. QR codes, hashtags and more are all easy to include on your food truck displays digital signage. And as you know, more followers typically means more sales. So taking advantage of your new digital medium for marketing purposes is a wise move. You can ask people to make posts on their social media in exchange for discounts or coupons. Those who participate will be giving you good exposure. You can also share recent positive reviews and encourage patrons to share their love for your food. Review forms, websites, and even payment forms can be accessed instantly with easy to use QR codes on your digital signage.
Share your storyWhether your food truck comes from humble beginnings or not, if you have a unique, interesting, or prideful story to share, people will remember it. After all, eating out is an experience that people value these days. From interacting with staff to watching the food being prepared, people enjoy ordering food. Why not make their experience more memorable with a few anecdotes, your chef story, the legend behind your recipe, or any other content that strengthens your brand. This might include videos, old pictures, or anything that you find fun or interesting that’s related to your food, the owners, or even the area your food truck is in.
ConclusionUsing digital menu boards for your food truck is a wise move. It’ll modernize your business in a big way, allowing you to deliver curtailed messaging to your customers that improves the overall experience. As a result, you can expect higher customer satisfaction and an increase in sales. Get in touch with Mandoe today to find out more about how we can help transform your service using digital menu boards.
Written by Lachlan Ross
Marketing Manager at Mandoe
I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.