No matter how good the property, how convenient the location, or affordable the price, successful real estate agents still need that one thing to get people into their open houses – on-point marketing. And when it comes to signage, real estate leans heavily on well presented displays that draw the interest of prospective buyers and showcase the best of each property. Let’s take a look at how real estate agencies take the next step forward and use creative digital displays to boost sales and listings.
Virtual property toursVirtual tours of properties have been an essential part of real estate marketing strategy for some time now. And with the regulations limiting inspections due to COVID, they’ve become a safe way for potential buyers to inspect their future homes. Digital signage in your showroom means you’ll have the right information on hand for buyers, giving them an interactive look at potential homes without the need to jump in the car and spend time heading out to the property. It saves everybody time and helps more people look at more properties.
Real estate digital signage can promote feature listingsThe world of real estate moves at a blistering pace. It’s important to strike while the iron is hot and have your featured properties in front of those who are in the window to buy. Being able to adjust and present new, amazing properties as they become available is where digital signage shines. With Mandoe's Digital Signage software, you can get those listings updated quicker than traditional signage, which can often take days or weeks to display. And the beauty of it all, you can do it from wherever there’s an internet connected device. Has that gorgeous inner-city apartment just been snapped up, how about that waterfront lifestyle pad? Simply jump onto the app and update your displays – it’s that easy.
Real estate digital signage can promote award winning agentsGot an agent who sells everything they list? Or maybe you’ve got a local area expert that knows the market better than anybody else. Let the people know about them. Selling or buying a house is a huge undertaking, and clients want somebody that they can trust to get them the best deal possible. Digital signage is the perfect way to show off that ace in the deck agent who always gets the best price for sellers, and puts buyers into their dream home. Add in some infographics and stats to accompany each profile, and your clients can get the inside scoop on selling history, price guides and expert tips – all giving them peace of mind and more reason to choose your agency.
Promote upcoming auctions and house inspectionsAustralia is one of the strongest property markets in the world, and in case you missed it, we love an entertaining Saturday auction. New properties are coming up for sale faster than agencies can get the word out about them. So what’s the solution? Use our app to update and promote your upcoming inspections and auctions at the drop of a hat. And if you have multiple locations with potential crossover clientele, simply update your listings across all of those agencies and watch the crowds grow come auction day.
Strong brand awarenessUse your in-store and window displays to easily promote and market your agency. It’s a fun and creative way to engage the public and keep them informed of your business and its values. There are few ways to keep your agency front of mind, but some of the best ways to do this are through branded content and videos, testimonials and success stories, staff profiles, and all of your amazing listings and services.
Don’t miss outAustralia’s property marketing is booming. For every seller looking to cash in, there’s a buyer one step away from their dream home. Mandoe’s modern suite of digital signage solutions can help your agency provide the best possible experience from consultation to sale. Ready to revolutionise the way you sell property? Reach out and book a demo today.
Written by Lachlan Ross
Marketing Manager at Mandoe
I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.