Consumers are exposed to more ads than at any other time in history. From ads on television and our ever growing collection of personal devices, to old school print media and gigantic roadside billboards, there’s no escaping the grips of the modern marketing machine. So, with all of this competition, how do brick and mortar businesses grab the attention of passers by and keep it long enough to get them in-store? The answer is simple: Video.
Keep things movingThere’s something in us that’s hardwired to notice movement – it’s how people have always been. So, when it comes to digital signage, how much more attention does video grab than its static counterpart? According to Intel, almost 400%. It doesn’t matter what kind of video you have on display, constant motion is essential to driving greater foot traffic. It could be a simple video loop, a colourful animation, or a live video stream, keeping things moving will keep people walking into your store.
Getting people through the doorRegardless of whether you’re a supermarket, high end fashion retailer or the next big thing in tech and electronics, video displays are amazing at driving foot traffic and increasing sales. By showing off your amazing products or services with slick, professional videos, shoppers will have a hard time walking by your store. How much harder? Well, the numbers indicate that digital signs lead to an average 17% increase in foot traffic – not bad for a small change in advertising.
What kind of video works best?Short answer: any video! Of course, you probably don’t want to be showcasing a three hour cinematic masterpiece, but pretty much any bright, short and punchy video clip or moving graphic will do the job. Your content could include moving slides of products, original video content made specifically for a product launch, or anything in between – it doesn’t matter as long as it tells a story and keeps people’s attention. And for those who might only glance at your signage, be sure to include easily readable captions that highlight any important information as quickly as possible.
Get started on your videos todayThe numbers don’t lie – displaying gorgeous videos on your digital signage is a sure fire way to boost foot traffic and drive up sales. Whether you’re a boutique trader with a dedicated clientele, or one of the world’s most popular retail outlets, video displays will do the job for any storefront. With Mandoe's digital signage solutions, you can easily create and deploy engaging video displays and interactive content – showing off your brand and attracting the customers you want. Start a free trial today and see how Mandoe can boost your foot traffic like never before.
Written by Lachlan Ross
Marketing Manager at Mandoe
I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.