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Retail digital signage: Why your store needs it

Lachlan Ross

July 5, 2021

Remember the days of getting the ladder out and hanging your new product banner in the window of your store? Yeah, we do too. But with the digital signage revolution well and truly up and running, it’s time to put the ladder away, fire up the Mandoe's Digital Signage online portal and display your beautiful up-to-date ads that your customers will love. Let’s take a look at 5 reasons why digital signage is a must for your store.

Retail digital signage can increase sales

It can be tricky trying to get people’s attention and even trickier trying to wow them enough to hand over their hard earned cash. Digital signage is a gateway to better customer experiences and greater in-store spending. With quickly updated displays, you can get customers spending more frequently, on higher margin items. Gorgeous multimedia screens filled with the right type of content can help you boost sales and reach those financial targets. Here are a few ways you can use Mandoe’s digital signage solutions to increase your retail revenue:
  • Highlight your amazing products and services with engaging content
  • Deliver captivating product demos
  • Connect with people who usually avoid salespeople
  • Point customers towards other relevant products
  • Showcase your best package deals

Display in-store only discounts with retail digital signage

Got an unbeatable sale at the moment? According to Software Advice, a POS system research site, discounting is the top “pricing strategy for retailers across all sectors, used by 97 percent of survey respondents”. And that’s no surprise. Who doesn’t love a bargain? Let your customers know where they can grab a great deal by using digital signage to highlight where there’s money to be saved. If you’re low on stock or need some product moved, quickly use our app and change up your custom discount display signs across all your locations and watch the items fly off the shelf.

Point of sale advertising for impulse purchases

Impulse buying – it’s a giant part of consumer culture. We walk into shops with a plan, and somehow, for some reason (most likely good point of sale advertising) we walk out with a little something extra. A recent study in the U.S found that 68% of consumer purchases during major shopping trips were “unplanned”. That’s a lot of potential revenue you might be missing out on if you don’t engage your customers with add-ons at the counter. Using The right digital signage lets you grab those affordable items that most people can’t resist. And once they’ve sold out (because they will), jump on the app and switch it up to the next awesome product.

Increase purchases from foot traffic

The more people visiting your store, the better chance you have of making a sale. So how do you draw a crowd when the quality and amount of retailers is almost overwhelming? Information and data firm Nielsen found that of 120 respondents who use digital signage in their stores, they found that 80 percent of them saw as much as a 33 percent boost in sales. It doesn’t matter what type of retail store you have, bright, engaging screens that can capture the public’s attention will go a long way to pulling those shoppers in. And with the ability to quickly update your screens across multiple locations, you can be sure you’re getting the right message out there to drive people into your store.
retail digital signage

Visual merchandising

At this point, digital signage has become ubiquitous in retailers across the globe. People are used to seeing beautifully presented, constantly updated screens that showcase their favourite brands. Without it, you risk falling out of favour with your customers. Digital signage makes it easy to incorporate your brand imagery into your displays, helping customers identify products and services with your business. And the options for placement are huge. Here are a few places where digital signage can be most effective:
  • Window displays
  • In-store displays
  • Point-of-sale screens
By having your branded content in these spots, brand awareness grows, and so do the sales.


Ready to engage? Digital signage is the perfect solution to help you display captivating content that gets your shop noticed. Reach out and book a demo today.
Lachlan Ross

Written by Lachlan Ross

Marketing Manager at Mandoe

I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.

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