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6 reasons why digital signage is a must for your business

Digital Signage Tips

Emmanuel Khoury | July 7, 2021

The power of signage is undeniable.

It has the potential to reach hundreds, if not thousands of people each day. It’s critical to marketing strategy and up until recently, it meant simple printed displays that cost a lot to make, time and effort to put up, and lack of flexibility for when changes need to be made.

This is where digital signage comes in.

If you want a customisable signage solution that can deliver the exact information to the right people at the right time, look no further. With unmatched flexibility, digital signage is a must have for businesses who want a sleek, modern look – one that’ll bring the customers in and keep the revenue flowing.

Here’s how.

It increases sales

Without grabbing your customer’s attention, it becomes harder to make a sale.

Once you’ve got their attention, you’ve got to hold it and guide customers through their buying journey with great products or services, solid prices, and an engaging customer experience. Get these right and you’re well on your way to boosting your sales.

At a glance, over 60% of consumers have noted that digital signage has influenced them to buy advertised items in place or alongside their intended purchase. This ultimately stems from showing high quality branded content that engages and persuades – something print media lags behind in.

Showcase your promotions

Forget the stress of designing, ordering, and placing newly printed displays every time you’ve got a great deal or offer to promote. With effective digital signage, you can quickly get your promotion concepts displayed in a matter of minutes.

Draw customers in with clear pricing and rich content, engage them once they’re in the store with your incredible deals, and then sweeten it all with new and exciting impulse purchases at checkout. Your shoppers don’t want to miss out on all of your best deals, with digital signage, they won’t.

Solutions like Mandoe’s Digital Signage software use beautiful templates that allow you to quickly turn your ideas into dynamic displays that keep all of your customers in the loop.

Easy to read and understand

Having a great product or service is one thing. Getting people to pay attention to it is something else entirely. And if your advertising isn’t easy to read or understand, you risk potential customers walking away from your business.

Digital signage is a must if you want your message to come across crystal clear. Most importantly, it means that at all times of day, your displays can be seen, read and understood. Using advanced technology that includes circular polarising and automatic brightness adjustment, today’s digital displays have no risk of misprints, poor quality or being invisible in low-light.

So no matter the time or angle, you can be confident your business is seen.

Keep all info up to date with business digital signage

Running a new ad campaign? Need to shift your messaging in the blink of an eye?

Business digital signage lets you enjoy greater control of advertising material with real-time updates. All you need is a device connected to the internet and your slick new digital ad.

Don’t worry about printing delays or errors, with our Digital Signage software you can easily put together a new ad and get it displayed at multiple locations just like that. It’s this flexibility that keeps all of your messaging right at your fingertips, meaning you’ll always get it right when attracting more potential customers.

Business digital signage builds brand awareness

Have you got a fun new video to show? Have you switched up your branding and given it a little refresh?

Digital signage is perfect for you.

Easily showcase your values and brand spirit in a way that will stick in the minds of customers new and old. Use rich, dynamic content to promote your brand’s personality with videos of staff, reviews and testimonials, and some of your products in action.

This way you can create cohesive branding across all of your marketing channels, and as a bonus, you’ll have a clued-in audience who know what you’re all about and how you can help them.

Ditch the printed displays and attract more customers

Our digital display solutions save time, money and resources. You can easily create and display the content you want, when you want. No more stressing about inflexible, expensive, static printed displays that don’t look great and can often be hard to read.

If your business is ready to showcase eye-catching content and boost your brand awareness, reach out and book a demo today.

Emmanuel Khoury

Written by Emmanuel Khoury

Marketing Manager at Mandoe

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