The health and wellness industry has now become a huge part of Australian retail. With over 8.3 million Australians using vitamins, supplements or minerals, plus new health trends hitting social media on a daily basis, it’s never been better to be a health business.
Of course, when an industry grows like this, so does the competition.
Let’s take a look at 5 ways digital signage can do wonders for your health shop and give you the edge you need to succeed.
Health shop digital signage can grow your daily sales
Studies show digital signage leads to a 47% increase in average sales.
When used throughout your health store, digital displays can help inform and educate your customers, leading to stronger product knowledge and great purchasing confidence. In an industry that has new, yet often similar products sharing the same wall, this type of direct sales information is vital. It puts the shoppers in charge, reduces staff overheads and can lead to greater opportunities for up-selling and add-on purchases. Just what you need to boost those daily sales.
Schedule and advertise promotions with health shop digital signage
Having a regular promotions calendar is a great way of keeping your customers up to date with new products and ways of staying healthy.
Digital signage is the easiest way to schedule and create your own beautiful ads that can be displayed in your window and around your health store. And if you’ve got a bunch of amazing promotions on at the same time, it’s as simple as rotating through each one on your dynamic display so nobody misses out on all the great deals you’ve got on offer.
Share reviews and testimonials
Local businesses rely on the word of their customers to get more people through the door. Digital signage lets you take the next step and share all of your fantastic reviews via dynamic displays.
If your new organic vitamin range has been stirring up glowing responses on Google, put it in your window or next to your counter for all the world to see. And yeah, you might have some lower reviews (it happens), just simply use a filter to remove those and only show all of your top reviews. It’s that easy.
Drive foot traffic
With such a huge variety of product options in health stores, it can be a little overwhelming for potential customers quickly passing by. Digital signage captures your target audience’s attention and has been shown to increase foot traffic by 17%.
How?
Bright, eye-catching graphics allow you to show off your best products using video, images and informative content that makes a visit to your store a lot more inviting.
Promote industry tips and tricks
Got some insider tips for your customers? Displaying educational content amongst your product range will not only show that you care for your customer base, it will also motivate shoppers to explore new and exciting items that never jumped out at them before.
Want to connect even further? Get your staff involved with videos and content featuring product demos and personalised tips that won’t be seen anywhere except your store.
Ultimately, it’s a great opportunity to ditch the hard sales pitch and simply help your customers directly. Something will definitely appreciate you for doing.
Keep your customers healthy and happy
The future of health focused shops and retailers looks bright. With trends constantly coming and going, businesses in the industry need to be able to adapt and hit the right tone with their audience. This is where using dynamic digital signage solutions can help you educate, inform and grow.
If you’d like to see how you can use digital signage to educate your customers and keep them healthy and happy, reach out and book a demo today.
