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Why digital signage has made printed menu boards a thing of the past

Digital Signage Tips

Lachlan Ross | October 21, 2021

How often do you think about your menu boards or signage?

Not a lot? That’s probably more common than you think.

The truth is, most of the time, business owners mostly think about their menu when it’s time to print a new one, and how long and expensive that process actually is. It could even stop venues from changing their money altogether.

With digital menu boards and signage, those troubles are no more, with quickly updated displays and a diverse range of content leading to greater interaction, brand awareness, and a healthier bottom line.

Let’s take a look at 5 reasons why digital signage has made printed signs and menu boards a thing of the past.

Updating your menu boards

Got a new breakfast special to roll out?

How about a happy hour deal that’s way too good to pass up?

Digital signage lets you display your current menu and offers in a flash. No more switching boards around, no more jumping on the ladder to change the front window displays, and no more disgruntled customers who’ve ordered the wrong item at the wrong time of day.

With the right digital signage software, it’s almost too easy to keep your menu updated and your customers in the loop. In fact, for those businesses who really want to run a tight ship, you can even automate your menu changes for a streamlined solution. You’ll have shorter queue times, more orders being placed, and of course – more satisfied customers.

Brand awareness

So you’ve handed out your old printed menu to the party that’s just sat down. Or you’ve listed your spot-on specials for the day in… chalk, maybe?

Although these could be seen as the small, forgotten parts of running a restaurant, cafe or bar – they are incredibly crucial. 

Why’s that?

Well, people love to take their time, browse the menu and find what’s right for them. With all that time spent looking at your menu, the opportunity to grow your brand awareness is flying out the door with stale, printed logos and text. With digital menus, you have the chance to include video graphics, images and messaging that showcases what your brand is all about.

With this consistent display of brand imagery via rich content on your signage and menus, your customers will know who you are and exactly what to expect every time they drop by.

Menu boards with customised content

If you really want to stand out and leave those printed menus and displays in the dust, delivering your own custom content is the way to go.

Thankfully, easy to use platforms like Mandoe’s CMS put the creative power in your hands and do just that.

With a modern and clear interface, even new users can create and deploy dynamic content that connects and engages. Deliver captivating videos, custom images, interactive QR codes and more in just a few clicks.

Got a new item that’ll have people drooling? Quickly display that delicious new photo you’ve got.

Want to show off your amazing chefs doing their thing? Easy – display a quick video right next to their tasty creations.

Having these options at your fingertips brings your customers closer to your brand – something that old-school printed signs and menus just can’t do.

Connecting with customers

Every chance to connect with your loyal customers is a chance to show them why they love your venue in the first place.

By including QR codes, social media widgets and links on your digital menu boards and displays, you can not only grow your brand awareness, you can interact with, entertain and educate your patrons.

And yes, you can include QR codes and links on traditional menu boards and printed signage, but as we spoke about earlier, keeping your menu updated is essential, and that means keeping your promotions and offers updated too. So if you have a new bit of content across your socials, or some amazing news about your brand, simply pop it on to your digital signage and watch the people get involved!

Lower costs

While it might seem that taking the leap to digital signage could put a dent in your marketing budget, the truth is – it won’t.

Once you make that initial investment, you can say goodbye to those old daily practices that used to take up much too much of your precious time (and therefore, money). No longer will you have to send off every new promotion to the printers, nor will you have to get staff to change over your posters and signage every time there’s a new menu item or deal.

They’ll all be a thing of the past.

With digital signage solutions like Mandoe, you can design, create and deploy your new signage in minutes. Leaving you with a much more engaging range of in-store displays, and saving you time and money in the process.

In summary

As technology evolves and people become more connected than ever, sticking with printed menus boards and signs will leave you lagging behind. To keep up and stand out, there are few marketing tools that are as effective as digital signage.

With Mandoe’s digital signage solutions, you can easily design, create and deliver rich, dynamic content that’s hard to ignore – all in just a few clicks.

Start a free trial and see how Mandoe can change the game for your venue.

Written by Lachlan Ross

Marketing Manager at Mandoe

I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.