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6 reasons why digital signage is a must for your business

Digital Signage Tips

Lachlan Ross | January 18, 2023

The power of signage is undeniable.

It has the potential to reach hundreds, if not thousands of people each day. It’s critical to marketing strategy and up until recently, it meant simple printed displays that cost a lot to make, time and effort to put up, and lack of flexibility for when changes need to be made.

This is where digital signage comes in.

If you want a customisable signage solution that can deliver the exact information to the right people at the right time, look no further. With unmatched flexibility, digital signage is a must have for businesses who want a sleek, modern look – one that’ll bring the customers in and keep the revenue flowing.

Here’s how.

It increases sales

Without grabbing your customer’s attention, it becomes harder to make a sale.

Once you’ve got their attention, you’ve got to hold it and guide customers through their buying journey with great products or services, solid prices, and an engaging customer experience. Get these right and you’re well on your way to boosting your sales.

At a glance, over 60% of consumers have noted that digital signage has influenced them to buy advertised items in place or alongside their intended purchase. This ultimately stems from showing high quality branded content that engages and persuades – something print media lags behind in.

Written by Lachlan Ross

Marketing Manager at Mandoe

I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words - thanks for stopping by and checking out this blog.