5 ways digital signage can help the travel and tourism industry during COVID-19


8 min read

Kelly McNamara | September 28, 2021

Digital signage is one of the most effective tools to communicate. Its bright, eye-catching nature turns heads and delivers messages effectively at a glance. There are a lot of important ways it’s used in the travel and tourism industry. One of the most essential in the current climate is as a tool to help manage and mitigate COVID-19. 

In this article, we’ll take a look at five ways that digital signage solutions help the travel and tourism industry during the pandemic.

Display travel and tourism COVID-19 protocols on digital signage

Digital signs are the best tool for reminding customers and guests about the COVID-19 protocols at your location.

Your digital signage COVID messaging can instruct people to sanitise their hands, social distance, and wear masks correctly and at all times. 

You can also display helpful information such as where to get COVID tests, vaccines, and what to do if you have any symptoms. 

Attention-grabbing digital signage is virtually impossible to ignore. That’s why they’re ideal for your most essential messaging, such as COVID protocols. 

Plus, digital signs allow you to instantly update your messaging at the tap of a button. If there are any changes that your customers or guests need to be notified of, updates can be pushed out onto your digital signage in a matter of seconds. That way, everyone can stay safe and always be in the know when it comes to coronavirus policy changes and guidance. 

And since your CMS (content management system) can be accessed from any device that supports a browser. You can make changes at a moment’s notice—a key feature for managing people’s safety.

digital signage travel tourism

Travel navigation using digital signage

Digital way-finding is very effective at getting people to where they’re going faster. That translates to reduced foot traffic and less congestion in hallways, stairwells, elevators, and every other area of your facility. 

Digital way-finding is super convenient and can be accessed through a QR code to eliminate the need to directly touch any screens other than the user’s phone. 

Once the user has input their destination. A virtual 3D map will trace the fastest route from their starting point to the desired destination. It also highlights points of interest along the way, such as gift shops, restaurants, and bathrooms. 

Travelers and guests will appreciate the convenience of digital way-finding. Especially when they’re in a hurry. They don’t want to wander around searching for clues as to where to go and how to get there.

Sharing company news on digital signage

Digital signage is perfect for broadcasting news of all kinds. So when there are updates regarding your company, exciting announcements, or even promos, you can get the word out on your digital signs. 

The more that your customers know about your brand, the better. So why not keep them in-the-know with regular company news and updates. These can be broadcast on your employee-facing screens as well to keep your team in the loop.

Promoting local businesses on digital signage

Digital signage is a great opportunity for local businesses to advertise. Third-party ads can provide a steady revenue stream. Making your digital screens profitable. Plus, you’ll be supporting the local businesses that people in the area want to protect from the effects of the pandemic. 

Partnering with businesses in your community shows that you care about the local economy. In addition, that you want to do your part in keeping it as strong as possible during these uncertain times—a gesture that won’t go unnoticed.

Managing travel and tourism resources

When certain facilities, attractions, or resources are limited due to COVID restrictions. It’s only fair to have a way for people to book appointments to enjoy them. Digital signs give customers a way to be on top of the restrictions and still get to enjoy themselves. 

You can use interactive booking kiosks, or displays that provide information about attractions and where to sign the list to use various facilities, such as the pool, gym, or sauna.

Conclusion

There are many more ways that the travel and tourism industry can utilise digital signage. The above five are just a few.

Whether it’s back office displays, welcome displays, check-in kiosks, overhead signs and digital menu boards. Or even break room entertainment, digital signage and digital signage software provide a major opportunity. They help increase efficiency, expedite processes, and increase customer satisfaction. 

If you don’t already have a digital signage system, now is the perfect time to get started. Mandoe Media offers a comprehensive solution that is curtailed to your needs. Get in touch with us today and find out how digital signage can improve your travel or tourism business.

Kelly McNamara

Kelly McNamara

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